Tier 1: Flatpack (£4,000–£12,000 supply-only)
IKEA Metod, Wickes Lifestyle, B&Q GoodHome and Magnet Trade form the flatpack tier. Cabinets arrive flat-packed and require assembly on site (4–8 hours of labour per 10 units). The cabinet box quality has improved dramatically in the last 5 years — IKEA Metod cabinets carry a 25-year warranty and use proper soft-close hinges from Blum. Where flatpack falls short is in door fronts, end panels, plinths and cornice — corners look unfinished, panel thicknesses don't match worktops, and bespoke-fit fillers require on-site joinery. A typical 12-cabinet London kitchen costs £4,500–£8,500 supply in IKEA Metod with mid-range doors, plus £900–£1,800 assembly labour and £600–£1,200 worktop. Total installed: £8,000–£14,000. Good for first-time buyers, BTL refurbs and short-hold properties.
Tier 2: Mid-range trade (£8,000–£20,000 supply-only)
Howdens, Magnet, Wren, Benchmarx and the Symphony group dominate this tier. Cabinets arrive pre-assembled, drawer boxes are usually Blum Tandembox or equivalent, and doors come in a much wider range of finishes (shaker, slab, in-frame). Most London builders work directly with Howdens because of trade discounts (30–45% off retail), local depot stock, and quick reorders for damaged or wrong parts. A typical 12-cabinet kitchen costs £9,000–£15,000 supply trade-discount, plus £1,500–£2,500 installation. With laminate or budget quartz worktops and entry-level Bosch appliances, total installed runs £18,000–£28,000. This tier delivers the best value-per-pound for the vast majority of London homeowners — visually 80% of bespoke at 30% of the cost.
Tier 3: Semi-bespoke (£18,000–£40,000 supply-only)
Roundhouse, Naked Kitchens, Olive & Barr, Devol Classic English entry-level and Shere Kitchens occupy this space. Cabinets are made-to-size (within standard increments), drawer boxes are higher-grade Blum or proprietary, and doors are factory-painted Farrow & Ball colours with a hand-finished quality. End panels, fillers and bespoke heights are properly engineered. A typical kitchen costs £22,000–£38,000 supply, plus £3,000–£5,500 install. With proper stone worktops, mid-range Miele appliances and bespoke handles, total installed runs £35,000–£60,000. This is the visual sweet spot — clients regularly tell us they can't tell the difference between a Roundhouse kitchen and a Plain English kitchen costing 2x more.
Tier 4: Fully bespoke joiner-made (£35,000–£100,000+ supply-only)
Plain English, Devol Shaker (top range), Smallbone, McCarron and a handful of independent London joiners (Plus you'll find specialists in Hackney and Walthamstow). Cabinets are made from solid timber and hand-finished, with hand-cut dovetail drawers, hand-painted finishes (8–12 coats), bespoke ironmongery and complete dimensional flexibility. A typical kitchen costs £40,000–£85,000 supply for the cabinetry alone, plus £6,000–£12,000 install. With premium stone, Sub-Zero and Wolf appliances and bespoke metalwork, total installed routinely exceeds £120,000 and reaches £250,000+ in super-prime central London. Worth it for clients with the budget and a deep aesthetic preference for craftsmanship. Not worth it for resale-driven decisions in sub-£3m properties.
Which tier is right for which London property?
Buy-to-let or sub-£600k property: Tier 1 (IKEA Metod or Wickes). Owner-occupier sub-£1.5m terrace or flat: Tier 2 (Howdens or Magnet). Owner-occupier £1.5m–£3m family home: Tier 3 (Roundhouse or Naked). Forever home £3m+ or design-led project: Tier 4 (Plain English or bespoke). Builderr installs all four tiers and is brand-agnostic — we'll tell you honestly when you're overspending for your property's resale ceiling. A £40,000 bespoke kitchen in a £700k flat will not add £40,000 to the sale price. A £15,000 Howdens kitchen in a £4m Notting Hill house will undermine the rest of the spec. Match the kitchen tier to the property and your length of stay.
