Budget tier (£450–£1,200 per room)
Brands: Vitra, Twyford, Armitage Shanks, Roca Debba, Cooke & Lewis (B&Q), Soak.com own brand. Materials: vitreous china WC and basin, acrylic bath (Carron, Trojan), plastic-coated MDF vanity, chrome-plated brassware. Use case: budget rental refurb, second bathroom, downstairs WC where spec doesn't add value. Avoid in master en-suite or primary family bathroom — quality difference visible. Warranty: 5–10 years on ceramics, 2 years on brassware. Lead time: 1–2 weeks. Suppliers: B&Q, Wickes, Soak.com, Plumb World.
Mid tier (£1,400–£3,800 per room)
Brands: Roca (Inspira, Aqua), Duravit (Vero, D-Neo), Ideal Standard (Tesi, Tonic II), Burlington (traditional). Materials: thinner ceramic profiles, soft-close seats included, rimless WCs (easier clean), acrylic baths with reinforced base, MDF vanity with painted finish, brushed nickel or matt black brassware (Crosswater, Hansgrohe Talis E). Use case: standard family bathroom, en-suite mid-range. Lead time: 3–6 weeks. Suppliers: CP Hart, Wickes Premium, Bathstore, Victorian Plumbing.
High and luxury tiers (£4,500–£25,000+)
High tier (£4,500–£9,500): Villeroy & Boch (Subway 3.0, Octagon), Catalano (Italian premium), Laufen Pro S, Kaldewei steel-enamel baths. Designer collaborations (Philippe Starck for Duravit, Patricia Urquiola for Laufen). Slim 6mm rimless WCs, mineral-cast basins, designer brassware (Vola, Dornbracht, Crosswater MPRO premium). Luxury tier (£12,000–£25,000+): Bette steel-enamel bath (life 30+ years), Apaiser ApaiserMatrix stone composite baths, Antoniolupi marble vanity, Cocoon brassware, bespoke colour ceramics, named-designer one-off pieces. Use case: heritage restoration projects, luxury master en-suites, statement pieces. Lead times 8–16 weeks. Suppliers: West One Bathrooms, CP Hart Belgravia, specialist Italian showrooms.
